REDWOOD CITY, Calif. – November 18, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that NCAA® Basketball 10, developed under the EA SPORTS™ brand, is now available in stores for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft. NCAA Basketball 10 unearths the core of college basketball with an all-new strategic motion offensive system, innovative broadcast presentation, and the excitement, emotion, and pageantry that makes the college game unique.

NCAA Basketball 10 introduces full integration of CBS Sports and ESPN broadcast elements, allowing gamers to choose their broadcast presentation for every game. Users can mimic real-life broadcasts of NCAA basketball by choosing ESPN presentation for regular season games, and CBS Sports presentation for its exclusive broadcast of ‘March Madness’. Everything that fans see and hear on TV when watching college basketball will be mirrored in NCAA Basketball 10, including graphic packages, highlight reels, and authentic college basketball announcers. Gus Johnson and Bill Raftery, two CBS Sports announcers that are synonymous with college basketball, have joined ESPN’s Dick Vitale, Brad Nessler, and Erin Andrews on the EA SPORTS team of broadcasters, bringing an added element of excitement to the game.

NCAA Basketball 10, licensed by The Collegiate Licensing Company, increases the strategy behind team styles of play by introducing eight authentic motion offenses. The addition of a new offensive system allows users to play true to the college game by maximizing ball movement, utilizing every player on the court, and executing team-specific plays, designed to exploit an opponent’s weaknesses. With the touch of a button users will be able to run plays fluidly and successfully.

The game has been rated “E” for Everyone by the ESRB. For more information, please visit www.ncaa-basketball.easports.com.