Yes, it's national 'quote aholbert day'.
Millions? No. I'd consider any generic 2K game to be a HUGE success to sell a million copies, and 500,000 or so to be good. This won't EVER be about beating Madden in sales, which even 2K5 couldn't do (total sales anyway).
EA/Madden will get their sales EVERY year, no matter the quality of the actual game, it would just be nice to have a sim alternative (sorry Blitz) to buy INSTEAD or as a change of pace to Madden.
No NFL license means 2K Sports can charge $20-30 and still turn a profit. The low price means more gamers will impulse buy, and if EA is milking them for extra uniforms, classic teams, stadiums, online play, etc. ? Backlash could mean trading Madden in for "that generic 2K game and I'll create my own stuff" for some disgruntled gamers. You can whine, or you can speak with your dollars -IF you have options.
How ironic would that be though? The trade in value of Madden 08 being equal to the cost of a generic 2K football game? LOL. EA won't really care, as long as you bought a full price copy of Madden. No complaints mean very much as long as the money keeps rolling in and people buy year-after-year. EA understands that very well, though they pay lip service to "innovation and gameplay".
End rant.