Like people are saying, MLB doesn't need a face of the game. Last thing we need is 1 big star in the entire league which the media(ESPN,FOX) can focus on, or just a group of guys that are cared about,while everyone else is mostly forgotten about(like NBA does).
Look at how badly the media was dreading a Pacers-Grizzlies finals in NBA. It's not like the Heat and Spurs were dealing with injuries to their best players, if Pacers/Grizzlies won, it'd be because they were better, but due to NBA and how much the media hypes up certain markets and disregards others, they make it seem like Pacers-Grizzlies finals would be horrible.
Look at NHL, there's no real "face of the nhl"(Crosby,Ovechkin are closest,but even then I won't consider them to be the face of the NHL) and in return, most teams get their fair share of media coverage(only ones that don't, are the real horrible teams that shouldn't even have a hockey team,like Phoenix,Florida and even Columbus).
In NHL, people wouldn't care what the finals are, hockey fans will watch it. In NBA, people wouldn't be interested at all in watching NBA finals if it was something like Raptors-Blazers(both cities didn't make playoffs last year,but had better attendance numbers than majority of the NBA), even though both cities have huge fanbases.
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