NFL 2k COMEBACK? License not exclusive?

[Aggies7]

NFL 2k COMEBACK? License not exclusive?

Never will or will claim to be a business guy. So I have a question.

Does the NFL benefit from having multiple companies create football games for them or does it some how financially hurt them?

I would assume the NFL would profit more from multiple games on the market, as some will buy both games, but I could be wrong.

If they do benefit what's the purpose of an exclusive license?

[Crimsontide27]

Re: NFL 2k COMEBACK? License not exclusive?

I wont go into exact specifics, but basically it was a royalty system.

The NFL could not have expected the exclusive rights to the NFL to sell for as much as it did. Even though EA was not the highest bidder, the bid was so much higher than anyone could have expected and the profits from that agreement were much higher than had they kept going forward with the royalties system.

The NFL has made so much more money over the term of this agreement than had they kept the parameters within the same system and had multiple NFL products on the shelves.

Even in a perfect world with all sales being somewhat equal based off of projections and forecasts, the NFL would have made less money with Madden, NFL2K, Tecmo, and any other Sony or MSFT first party football games all on the shelves. The financial offer was just too lucrative to turn down.

[SageInfinite]

Re: NFL 2k COMEBACK? License not exclusive?

I wont go into exact specifics, but basically it was a royalty system.

The NFL could not have expected the exclusive rights to the NFL to sell for as much as it did. Even though EA was not the highest bidder, the bid was so much higher than anyone could have expected and the profits from that agreement were much higher than had they kept going forward with the royalties system.

The NFL has made so much more money over the term of this agreement than had they kept the parameters within the same system and had multiple NFL products on the shelves.

Even in a perfect world with all sales being somewhat equal based off of projections and forecasts, the NFL would have made less money with Madden, NFL2K, Tecmo, and any other Sony or MSFT first party football games all on the shelves. The financial offer was just too lucrative to turn down.

So with that being said, Is there any way this rumor could be true? I mean if the NFL is making that much money off exclusivity, then is there a possibility it could open up this season or next season?

[King_B_Mack]

Re: NFL 2k COMEBACK? License not exclusive?

So with that being said, Is there any way this rumor could be true? I mean if the NFL is making that much money off exclusivity, then is there a possibility it could open up this season or next season?

I would say it's a possibility simply because it's becoming so much of a financial burden on EA paying the ridiculous amount and I would imagine with the NFL continuing to grow, the price doesn't just continue to be the same fee around renewal times.

[cowboy_kmoney]

Re: NFL 2k COMEBACK? License not exclusive?

I hope this is true because we need something else and it good for buisness.

[NYG 5]

Re: NFL 2k COMEBACK? License not exclusive?

I wont go into exact specifics, but basically it was a royalty system.

The NFL could not have expected the exclusive rights to the NFL to sell for as much as it did. Even though EA was not the highest bidder, the bid was so much higher than anyone could have expected and the profits from that agreement were much higher than had they kept going forward with the royalties system.

The NFL has made so much more money over the term of this agreement than had they kept the parameters within the same system and had multiple NFL products on the shelves.

Even in a perfect world with all sales being somewhat equal based off of projections and forecasts, the NFL would have made less money with Madden, NFL2K, Tecmo, and any other Sony or MSFT first party football games all on the shelves. The financial offer was just too lucrative to turn down.

exactry, EA paid a king's ransom for that license, twice. their sales haven't been as good in recent years, it is more likely now that they would settle for a non-exclusive license compared to past years.

now, the real question is, the NFL LOVES exclusive rights. DirecTV, GMC, Pepsi etc.

would they really allow multiple AAA football games?

[GiantBlue76]

Re: NFL 2k COMEBACK? License not exclusive?

One thing to keep in mind is that long term, having an exclusive license for the VIDEO game is not as beneficial for the NFL as it is for other products. There is a big difference between a video game and something like apparel, sunday ticket or beer. Not having an exclusive license to the NFL for these other products does not effectively prevent them from being competitive in their market. Not to mention, when the contract expires, they are still in a position to make a push to GET that license.

With a video game, this type of strategy eliminates the other competitors completely, and subsequently eliminates the appeal of having an exclusive license all together. Why would I pay a king's ransom for "exclusivity" when there is no longer anyone to compete with for that exclusivity. This ultimately hurts the NFL in that the sole licensee of that exclusive now can dictate what they want to pay. This is similar to the short term thinking commonly seen in the Corporate environment with ultra greedy CEO's and executives.

On the EA side, EA did exactly what we all knew they would do the day the exclusive was signed. They relied on the exclusive to cut costs and corners and did the bare minimum to produce something that has been short of mediocre at its best. Had EA and Tiburon actually dedicated themselves to produce a quality title that blew consumers away, no one would have cared about exclusivity because they would have had a great game to play. A youtube and social media community made up of THOUSANDS was spawned by the fact that the game being produced was so awful. You can find videos critiquing all sports games online, but the amount directed towards the other AAA sports titles pales in comparison to those related to Madden. Now why would that be?

What I find most amusing here is how some folks can honestly continue to defend the studio making Madden. It's one thing to lack any creativity or innovation, but it's another to have something that doesn't even function properly. From a software point of view, madden is awful. There are countless bugs that severely hinder the functionality of the game. Crashes, freezes, etc. run rampant in Madden. This is a 25 year old product. It's embarrassing. That's not even delving into the laundry list of things that are just wrong such as schedules, playoff tie breakers, etc. etc.

If 2k or another studio is able to produce a competing NFL product, things will get very interesting. IMHO, we will suddenly see some things start to show up in Madden that in the past were deemed "too hard", "too time consuming" and "not a priority". However, because I also feel the studio lacks the talent of other studios, those elements may finally be present in the game, but they still won't work properly and will ultimately continue to cause massive frustration for the avid football fan seeking the same quality simulation title that NHL, FIFA, MLB and NBA fans have been able to enjoy.

[HealyMonster]

Re: NFL 2k COMEBACK? License not exclusive?

After reading this thread, I checked YouTube. My ears are perked up. Anyone that knows me knows I've been waiting for this day for close to 10 years. Still feels like if I get goo excited, I'll be let down. I just don't know that if 2 k were coming out with a football game, it would be announced at e3? I would think there would be more solid rumors, I just don't know.

I want it bad. Oh I want it. Hard. But it's hard to believe until it finally gets announced.

[milmont77]

Re: NFL 2k COMEBACK? License not exclusive?

It's a shame.. because entire generations of video game football fantatics have come and gone without ever really enjoying what top developers can offer us. We have learned to enjoy what we have.. but the more savvy gamers understand there should be soooo much more. I think we are about 5 years away from the promised land

[Blzer]

Re: NFL 2k COMEBACK? License not exclusive?

It doesn't really occur to me that part of what makes NFL 2K what it is, is Dan Stevens and Peter O'Keefe. I'm trying to picture this game without them, and right now I can't. Just imagining that if a new game comes out... I mean... do they need them to make it still feel like 2K football? I just think they might.

I'm going to drop this on everyone's doorstep:

<iframe width="420" height="315" src="//www.youtube.com/embed/3nOu3QfTg1w" frameborder="0" allowfullscreen></iframe>

[Segagendude]

Re: NFL 2k COMEBACK? License not exclusive?

I'll say it again------news this big (2k possibly returning with an NFL game) wouldn't be leaked to some guy with a YT account. I don't care how credible he may be. Unless, 2K plans on another generic, stripped down non-NFL title. That, I could see being leaked.

Guess I'll wait til E3 to see for myself, but in the meantime, I ain't buying what Hiphopgamer is selling.

[Big FN Deal]

Re: NFL 2k COMEBACK? License not exclusive?

It doesn't really occur to me that part of what makes NFL 2K what it is, is Dan Stevens and Peter O'Keefe. I'm trying to picture this game without them, and right now I can't. Just imagining that if a new game comes out... I mean... do they need them to make it still feel like 2K football? I just think they might.

I'm going to drop this on everyone's doorstep:

Nostalgia aside, I think a 2k football game would be fine without those commentators because 2k just seems to do commentating for sports games well, in general. I think whether we realize it or not, people that played NFL2k enjoyed the commentating for the way it was done/stitched, more so than the actual personalities, evidenced by NBA2k, imo.

I'll say it again------news this big (2k possibly returning with an NFL game) wouldn't be leaked to some guy with a YT account. I don't care how credible he may be. Unless, 2K plans on another generic, stripped down non-NFL title. That, I could see being leaked.

Guess I'll wait til E3 to see for myself, but in the meantime, I ain't buying what Hiphopgamer is selling.

FYI, this latest video wasn't from Hiphopgamer but Simfballcritic, fwiw.

[mestevo]

Re: NFL 2k COMEBACK? License not exclusive?

Same difference if it doesn't pan out.





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[FBall Life]

Re: NFL 2k COMEBACK? License not exclusive?

It's a shame.. because entire generations of video game football fantatics have come and gone without ever really enjoying what top developers can offer us. We have learned to enjoy what we have.. but the more savvy gamers understand there should be soooo much more. I think we are about 5 years away from the promised land

I can't wait another five years. I just can't. Ten years was long enough. Fifteen is absolutely unacceptable. And the saddest part is, this community holds an equal share of the blame for this travesty. No offense, but year after year, I see so many posts on these forums where people said they just couldn't go a year without a football game. They just couldn't do it. They HAD to have the new Madden, because Madden was better than nothing at all.

If those people, not just here but all across the globe, could have banded together to absolutely crush - and I mean crush - one or two years worth of Madden sales (speaking with our wallets) this would NOT have lasted as long as it has. But they couldn't do it. They HAD to buy the new Madden. No, no you didn't.

[FBall Life]

Re: NFL 2k COMEBACK? License not exclusive?

It doesn't really occur to me that part of what makes NFL 2K what it is, is Dan Stevens and Peter O'Keefe. I'm trying to picture this game without them, and right now I can't. Just imagining that if a new game comes out... I mean... do they need them to make it still feel like 2K football? I just think they might.

I'm going to drop this on everyone's doorstep:

<iframe width="420" height="315" src="//www.youtube.com/embed/3nOu3QfTg1w" frameborder="0" allowfullscreen></iframe>

I think they would have to get them back. Splinter Cell isn't the same without Ironside. 2K wouldn't be the same without it's commentary crew.