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Xbox Announces Landmark Deal with Time Warner Cable to Bring More Live TV to Xbox 360
In a landmark deal announcement for Xbox 360 and Time Warner Cable customers, we’re excited to share a new partnership that will deliver up to 300 of the most popular live TV channels to Xbox 360 for Xbox Live Gold members. This deal, which will bring more live channels than any other experience on Xbox 360, will offer Time Warner Cable subscribers with an Xbox Live Gold membership the ability to watch their favorite shows from right from their Xbox 360 — including favorites like AMC, BBC World News, Bravo, Cartoon Network, CNN, Comedy Central, Food Network, HGTV and more. And unlike any other platform, you’ll be able to control your entertainment using your voice via Kinect for Xbox 360.
“TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place—enhanced TV experience, games, movies, music, sports and entertainment apps,” said Blair Westlake, corporate vice president, Media & Entertainment Group at Microsoft. “Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We’re thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers.”
When the TWC TV app launches later this summer, you’ll be able to download it right from the Xbox Live Marketplace, log-in with your Time Warner Cable credentials and start watching your favorite channels and programs instantly.
Mike Angus, Senior Vice President and General Manager of Video for Time Warner Cable said, “We look forward to introducing TWC TV to Xbox 360 and providing customers with this new viewing experience within the home. We are very excited about Microsoft’s vision for entertainment and the vast possibilities Xbox offers.”
At Xbox our vision has always been to provide all the entertainment people want in one place. With Xbox 360 we have a growing entertainment app portfolio of more than 120 voice-controlled apps, and we are happy to expand with the addition of TWC TV. We are equally excited to deliver new entertainment experiences with Xbox One launching later this year, which will allow you to instantly switch from watching live TV to playing a game with the sound of your voice. We will have more details to share about Xbox One entertainment in the coming months.
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Re: Xbox One
I just want to know what sports channels I could get. If I can watch the Ravens on there then I won't get Madden for 360. Only reason I'm thinking about Madden for 360 is the Sunday Ticket package. Definitely looking forward to BBC to watch Luther.Xbox Announces Landmark Deal with Time Warner Cable to Bring More Live TV to Xbox 360
In a landmark deal announcement for Xbox 360 and Time Warner Cable customers, we’re excited to share a new partnership that will deliver up to 300 of the most popular live TV channels to Xbox 360 for Xbox Live Gold members. This deal, which will bring more live channels than any other experience on Xbox 360, will offer Time Warner Cable subscribers with an Xbox Live Gold membership the ability to watch their favorite shows from right from their Xbox 360 — including favorites like AMC, BBC World News, Bravo, Cartoon Network, CNN, Comedy Central, Food Network, HGTV and more. And unlike any other platform, you’ll be able to control your entertainment using your voice via Kinect for Xbox 360.
“TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place—enhanced TV experience, games, movies, music, sports and entertainment apps,” said Blair Westlake, corporate vice president, Media & Entertainment Group at Microsoft. “Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We’re thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers.”
When the TWC TV app launches later this summer, you’ll be able to download it right from the Xbox Live Marketplace, log-in with your Time Warner Cable credentials and start watching your favorite channels and programs instantly.
Mike Angus, Senior Vice President and General Manager of Video for Time Warner Cable said, “We look forward to introducing TWC TV to Xbox 360 and providing customers with this new viewing experience within the home. We are very excited about Microsoft’s vision for entertainment and the vast possibilities Xbox offers.”
At Xbox our vision has always been to provide all the entertainment people want in one place. With Xbox 360 we have a growing entertainment app portfolio of more than 120 voice-controlled apps, and we are happy to expand with the addition of TWC TV. We are equally excited to deliver new entertainment experiences with Xbox One launching later this year, which will allow you to instantly switch from watching live TV to playing a game with the sound of your voice. We will have more details to share about Xbox One entertainment in the coming months.
http://news.xbox.com/2013/06/ent-time-warnerComment
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Re: Xbox One
Hopefully you don't live in the Ravens broadcast area because there is surely going to be blackout rules in effect. It really sucks. It's a big reason I gave up the Sunday Ticket package when I had it. There was no purpose in me paying for something I couldn't use on the go like it was advertised.Comment
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Re: Xbox One
Yeah I don't live in the broadcast area so I'm good with that. I just don't like getting stuck with local team games.Hopefully you don't live in the Ravens broadcast area because there is surely going to be blackout rules in effect. It really sucks. It's a big reason I gave up the Sunday Ticket package when I had it. There was no purpose in me paying for something I couldn't use on the go like it was advertised.Comment
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Re: Xbox One
It's good that they managed to bump up the bandwidth of the eSRAM on the xbox one, because this could lead to improved performance that a developer could take advantage of.
SpoilerBut dont be mistaken, this is no paradigm shift. The eSRAM still only makes up 32MB of the xbone memory, and while increased bandwidth on this will help certain operations, not everything will benefit (and a lot won't). This does not vastly reduce the hardware gap between the two consoles at all. It doesn't change the fact, for example, that the xbone GPU is only 1.2 tflops compared to the PS4's 1.8 tflops. Nor does it change the fact that developers find it more difficult to code for two separate pools of RAM, so we'll see how the third party developers will even take advantage of this.
I mean, yes, it's theoretically possible that the performance will be much better due to these new findings, assuming you have a 100% hit rate on a 32MB cache. But it is going to be more useful for GPGPU than typical rendering. If the GPU has to access a bunch of detailed textures then I don't see how that 32MB is going to give a consistent boost in overall bandwidth.
FWIW, during Mark Cerny's presentation yesterday, he mentioned that when designing the PS4, they were considering eDRAM and hitting a theoretical max of 1 terabyte per second (1000 Gbyte) with a small memory pool. But after a full analysis, they determined that it isn't as good as 176Gb/s of unified GDDR5. He also explains the limitations behind the memory route that Microsoft took.
And if they are capable of simultaneous read/write for even one clock cycle their theoretical maximum is double, 100% simultaneous, not 88%. A ratio of 8 out of every 9 clock cycles is really weird for a computer system. I have no idea what kind of methodology would even come up with that kind of result.
"the original bandwidth claim derives from a pretty basic calculation - 128 bytes per block multiplied by the GPU speed of 800MHz offers up the previous max throughput of 102.4GB/s"
"Microsoft techs have found that the hardware is capable of reading and writing simultaneously."
So:
800 (GPU speed quoted) * 128 (bytes per clock) * 2 (simultaneouos read/write) = 204.8 GB/s
Instead they give 192 GB/s which works with:
750 (lower GPU clock) * 128 * 2 = 192 GB/s
Does this add something to the previous rumor that the GPU in the xbox one is downclocked (to 750 mhz instead of 800mhz)?Last edited by Trapper700; 06-28-2013, 08:34 PM.Comment
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Sounds like from this article the rumor is probably false. As for your stuff in spoilers, I'm not an expert in the information so I can't say what is what. I was just passing along some information.It's good that they managed to bump up the bandwidth of the eSRAM on the xbox one, because this could lead to improved performance that a developer could take advantage of.
SpoilerBut dont be mistaken, this is no paradigm shift. The eSRAM still only makes up 32MB of the xbone memory, and while increased bandwidth on this will help certain operations, not everything will benefit (and a lot won't). This does not vastly reduce the hardware gap between the two consoles at all. It doesn't change the fact, for example, that the xbone GPU is only 1.2 tflops compared to the PS4's 1.8 tflops. Nor does it change the fact that developers find it more difficult to code for two separate pools of RAM, so we'll see how the third party developers will even take advantage of this.
I mean, yes, it's theoretically possible that the performance will be much better due to these new findings, assuming you have a 100% hit rate on a 32MB cache. But it is going to be more useful for GPGPU than typical rendering. If the GPU has to access a bunch of detailed textures then I don't see how that 32MB is going to give a consistent boost in overall bandwidth.
FWIW, during Mark Cerny's presentation yesterday, he mentioned that when designing the PS4, they were considering eDRAM and hitting a theoretical max of 1 terabyte per second (1000 Gbyte) with a small memory pool. But after a full analysis, they determined that it isn't as good as 176Gb/s of unified GDDR5. He also explains the limitations behind the memory route that Microsoft took.
And if they are capable of simultaneous read/write for even one clock cycle their theoretical maximum is double, 100% simultaneous, not 88%. A ratio of 8 out of every 9 clock cycles is really weird for a computer system. I have no idea what kind of methodology would even come up with that kind of result.
"the original bandwidth claim derives from a pretty basic calculation - 128 bytes per block multiplied by the GPU speed of 800MHz offers up the previous max throughput of 102.4GB/s"
"Microsoft techs have found that the hardware is capable of reading and writing simultaneously."
So:
800 (GPU speed quoted) * 128 (bytes per clock) * 2 (simultaneouos read/write) = 204.8 GB/s
Instead they give 192 GB/s which works with:
750 (lower GPU clock) * 128 * 2 = 192 GB/s
Does this add something to the previous rumor that the GPU in the xbox one is downclocked (to 750 mhz instead of 800mhz)?
Sent from my Galaxy Nexus using Tapatalk 4 BetaComment
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Re: Xbox One
Yeah. The math on the article is just a little funky. Regardless, it's nothing but good news that they found a way to increase its capability and bandwidth. Games are gonna look awesome for both consoles.Comment
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Re: Xbox One
An Xbox employee has commented as to how the architecture of the Xbox One dashboard has been created “with advertising in mind”. The team also gave an exclusive insight into what the future of advertising on the Xbox One will and could look like using Kinect, Smartglass and personalised information.
Of course with the Kinect being bundled with the Xbox One, not only is there bound to be an increase in advertising engagement with the peripheral, but also the opportunity for more targeted advertisements. Xbox already utilise some form of minimal targeting, for example age and brand engagement, allowing them to serve personalised ads. “For example 18+ people; we can target these ads at people who haven’t used the LoveFilm app,” but Kinect and the Xbox One could allow them to take this to the next level.
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“With the new Xbox One, the technology and Kinect has improved a lot,” commented the Technical Account Manager for Xbox LIVE Advertising, “so that actually the voice recognition, the way you speak to your Xbox and the transition between gaming and watching TV is a lot smoother, and hopefully we can transpire that into advertising that we do.” Gamers have already expressed concerns over the Kinect being able to spy on them and their habits, but it’s not quite at that level of CIA-grade espionage.
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The Xbox team are utilising something called ‘native advertising’ which is when the adverts are built into the actual content, as opposed to tacked on at the side or above. Statistics have shown that this sort of advertising achieves 52% more clicks than traditional advertising and combats ‘ad blindness’ – a situation where you automatically ignore advertising space on websites. However I and many other gamers are aware of where these ads are, negating this, so definitely expect a change in the future.
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So what about the future of advertising on the Xbox One? “It’s going to be an exciting transition though because the 360 console wasn’t built with advertising in mind, it was more of an afterthought, so we’ve had to adapt how to the technology and how we work to fit them in to the console,” said Technical Account Manager for Xbox LIVE Advertising, “whereas this new one is going to have advertising in mind. So a lot of the limitations that we have now, hopefully the release of the boundaries will widened so the opportunities will be a lot greater.”Last edited by Trapper700; 06-29-2013, 07:08 PM.Comment
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Re: Xbox One
I get the "you may also like this" advertising bits, but I tend to just ignore the ads squares on the current 360 dashboard. That's until I'm playing something late at night, and accidentally hit the ad, which is always at max volumeAn Xbox employee has commented as to how the architecture of the Xbox One dashboard has been created “with advertising in mind”. The team also gave an exclusive insight into what the future of advertising on the Xbox One will and could look like using Kinect, Smartglass and personalised information.
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Last edited by thaSLAB; 06-29-2013, 10:35 PM.Comment
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Re: Xbox One
Seeing the Kinect vids and how if you get close it see's the button on your shirt really have me hoping game companies can/will use the tech to scan and put you in the game. Would be so nice-= Never argue with an idiot, they drag you down to their level and beat you with experience.=- Edward MurphyComment
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