Better now than never, but given less and less people shop in store, this would've been cooler to have a decade ago.
Saw an ad on tv where you can look up an item on the app and it'll tell you where in the store the item is and the sign will blink green to catch your attention once you're in the aisle.
The aisle locator isn't anything new, some stores have this and I love it for the few times I go to those stores. But the blinking light feature sounds like a cool one.
It is helpful saying an item is in aisle 66 or something, but that aisle could have 100 different items, having a light blink showing exactly where the item is sounds cool.

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