It’s much more about brand awareness than it is product awareness.
Not everyone can afford a new car but seeing what a particular model of a new car looks like tends to pique interest to someone looking to buy a new car to look at one of their older models.
Same with smaller items. If you’re married to a particular brand advertising doesn’t tend to do much but for those that bounce around seeing ads for different brands can make them think about it more.
To the majority of the public, advertising is very effective for different reasons. But there is a portion of the public it does nothing for.
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