Specifically at this, is there something you feel is fundamentally wrong with a person enjoying Madden?
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To the topic, let's suppose for a minute that through some freak occurrence EA continues making NFL football games, but with a non-exclusive license (I don't see a scenario where EA isn't making an NFL game, they are going to do whatever it takes to protect Madden, which is why the exclusivity license exists to begin with). What other company would honestly take the risk of entry into the simulation football video game market?
I think some here assume NFL 2K would simply return from the ashes to its former glory, but I don't think that's so clear cut; the last time Visual Concepts were known to have done any programming work related to football was in 2007 with All Pro Football 2K8. It is believed that many from the football team have since moved on to NBA 2K. Regardless whether that is true - for starters, 2K would need to do significant work to at-minimum bring their rendering engine up to today's standards, as graphics are what catches the eye of casual gamers (they aren't representative of quality of a game, but great graphics gets a person's attention). Not to mention that 2K hasn't attempted to implement a football career mode in nearly a decade, and their last attempt was particularly bug-ridden. It's also clear that 2K Games has been moving to cut non-profitable games from their sports division; NHL 2K was the most recent to officially cease production, and MLB 2K by all appearances is soon to follow after this year's apparent phone-in series entry that will be MLB 2K13. Yes, they recently purchased the WWE license, but the development for the WWE games appears to remain in the hands of Yuke's, so the cost for 2K here would appear to be minimal.
With the up-front licensing costs for the NFL surely the highest of any league, not-insignificant investment required to bring whatever the company may have archived up-to-date, a general lack of brand awareness due to not having published an NFL 2K game since 2004, and that the primary competitor Madden is not only a video game but a staple piece of popular culture at this point, I think it's a stretch to assume that a new NFL 2K game would automatically succeed commercially regardless of game quality. There's risk on the part of 2K for restarting that series, risk they may not be willing to take.
As to a new non-2K company, let's assume it takes them two years to build a set of new engines with which to run a football game from the ground up. What if EA gets wind of the new game and re-does their deal for exclusivity one year into this new game's development, effectively killing it right then and there? With that risk present, why would any new company take that plunge?
IMO it's just not worth the risk for any company to even try an NFL football video game right now in the event that the license were to open up. I hope I am wrong, I think competition is good for sports video games, and I previously enjoyed both Madden and NFL 2K. However, I also see the reality of the situation.