NCAA Football 10 Hits Shelves Today (Press Release)

Nationwide Competition for Pride Begins as Fans
Battle to Prove Their School is Number One

REDWOOD CITY, Calif., - July 14, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that NCAA® Football 10 is now available in North American retail stores. As the best-selling college football video game franchise for over a decade*, EA SPORTS™ NCAA Football provides an unparalleled college game day experience to football fans around the country.

NCAA Football 10 brings the excitement of college football to fans across the nation like never before with the all-new Season Showdown. In this new mode, every game counts as fans declare their loyalty to a favorite school and give the ultimate show of support in a nationwide competition for pride. After choosing a school to represent, players can earn credits for their school by playing NCAA Football 10 and through new web-based games at http://seasonshowdown.easports.com. Millions of college football fans around the country will be on a mission to prove their school is number one with NCAA Football 10’s Season Showdown.

TeamBuilder is an all-new, online create-a-school feature that revolutionizes the user’s ability to produce personalized content for NCAA Football 10, which was announced last month at E3. With the capability to upload logos and numerous customization options for uniforms, fields, rosters, and much more, TeamBuilder gives users the opportunity to design completely original teams with infinite possibilities. A football fan’s dream, TeamBuilder enables users to experience the excitement and pageantry of college football, defined by their own personalized creations. Since its launch, fans have logged onto http://teambuilder.easports.com and created teams at an astonishing rate, averaging seven per minute during the first two days. More than 160,000 teams have been created, ensuring there is an unprecedented amount of content for fans to use in-game beginning today.

Television sports reporter Erin Andrews is featured as the host of Road to Glory, a new mode in NCAA Football 10 for Xbox 360® video game and entertainment system and PLAYSTATION®3 computer entertainment system. Road to Glory is a broadcast-style video presentation in which Andrews and Kirk Herbstreit chronicle your career as a college student athlete. For the first time ever, players actual in-game highlights are featured in these broadcast-style presentations. Plus, an all-new, completely redesigned 3-D dorm room prominently displays triumphant moments through photos, trophies, NCAA Football news and more.

With all 120 Football Bowl Subdivision schools represented in the game, NCAA Football 10 offers fans an exciting way to experience the thrill of authentic college football year-round. NCAA Football 10 brings the college football atmosphere to life with enhanced stadiums packed with school colors, cheerleaders and mascots. Enjoy the sights of game day with new on-field band formations, field goal nets, flags waving in the wind and camera flashes exploding during pivotal moments.

Developed in Orlando, Florida by EA Tiburon, and licensed by The Collegiate Licensing Company, NCAA Football 10 is available for the Xbox 360 video game and entertainment system, the PlayStation2 and PLAYSTATION3 computer entertainment systems and the PSP (PlayStationPortable). NCAA Football 10 has been rated “E” for everyone by the ESRB.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and Tiger Woods PGA TOUR®.

For more information, please visit http://www.ncaafootball10.com.