Skate 3 Video: Coach Frank, Release Date Announced

The Ultimate Cooperative Skateboarding
Game Takes Players to a True Skater’s Paradise

REDWOOD CITY, Calif. – March 17, 2010 – Black Box, an Electronic Arts Inc. studio (NASDAQ: ERTS) announced today that SKATE™ 3, the latest installment in the award-winning franchise, will be in stores in North America on May 11th, 2010 and worldwide on May 14th, 2010. Redefining the skateboarding experience, SKATE 3 breaks new ground by letting gamers build their ultimate skate team both offline and co-operatively* to take on new challenges or competitive battles against other teams.

“Since the very beginning of the Skate franchise, we have captured the true essence of skateboarding, be it from the feel of nailing that perfect trick, to the feeling of just hanging out and sessioning with your friends,” said Jason DeLong, Senior Producer. “For us, SKATE 3 is the culmination of this endeavor – the most connected, accessible and social skateboarding experience yet.”

In the all-new Skate.School, Coach Frank acts as a mentor and teaches newcomers the ropes by showing them all the ins-and-outs of skateboarding as they hone their skills on the sticks before hitting the streets with their team. Veterans will also feel right at home in Skate.School as they refresh their skills but also learn all the new tricks SKATE 3 has to offer including darkslides and underflips.

Gamers can hit the streets with the pros in the all-new city of Port Carverton – a true skater’s paradise with unique districts, skate parks, and endless lines. For fans with a creative flair, the new Skate.Park editor allows gamers to create their own dream plaza or mega-ramp park from scratch or use the Object Dropper to alter the landscape of Port Carverton to truly change the face of the city. In the end, SKATE 3 delivers a completely immersive and connected experience giving gamers the tools to build and share their own skate parks, videos, and photos with all their friends by uploading them directly from their console or importing custom created graphics & logos from the Skate website*.

SKATE 3 features a deep roster of the world’s greatest skaters including several Thrasher Skater of the Year winners.

Andrew Reynolds, John Cardiel
Benny Fairfax, John Rattray
Braydon Szafranski, Josh Kalis
Chris Cole, Lizard King
Chris Haslam, Lucas Puig
Colin McKay, Mark Appleyard
Dan Drehobl, Mike Carroll
Danny Way, P.J. Ladd
Darren Navarrette, Pat Duffy
Dennis Busenitz, Ray Barbee
Eric Koston, Rob Dyrdek
Jason Dill, Ryan Gallant
Jason Lee (as Coach Frank), Ryan Smith
Jerry Hsu, Terry Kennedy
Joey Brezinski

SKATE 3 will be available on the Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment system. The game is rated “T” for Teen by the ESRB and “16+” by PEGI. More information can be found at http://www.skate.ea.com, become a fan on Facebook at http://www.facebook.com/skate, or follow us on Twitter @ Hippyjump.

* Internet connection and EA account required.

Skate 3 Video: Coach Frank