It wasn't just the messaging though. It was what they wanted to do.
- Always online and then changed to 24 hour check in (negative)
- No discs / digital only (negative)
- Because of the above, no used games, no swapping, reselling, etc. (negative)
- Kinect bundled in and forced (negative)
- $500 price tag, $100 more than the competition (negative)
Sorry but none of the above was innovative at all. If anything, it's going backwards for one main reason - they were eliminating the choice/option to do what YOU (consumer) wants to do and instead, force what they (Microsoft) wanted to do.
You simply can't do that. Majority of gamers and consumers are not going to accept that. Plus, they did it two generations too early. A lot of areas in NA don't have a good internet connection so not only are you forcing stuff, you're also limiting your consumer base.
The media stuff is fine as a secondary focus and there for those who like all that stuff. However, that shouldn't have been focused on any of that and just focus on their games. In fairness though, Sony did the same thing at E3 2014 if I remember correctly. For me, the media stuff wasn't what turned me off. It was the required stuff I listed above.
As someone who preferred Xbox 360 over PlayStation 3, I didn't know which console I was getting first. Both were tied going into E3 2013. Like the majority of gamers, including those who were loyal to Microsoft during Xbox 360, the decisions they were implementing basically made my decision for me.
The Kinect stuff is great for those who use it and/or care about it. For those who don't, it's just a useless peripheral that costs an extra $100. The extra $100 could go towards games or an extra controller or Xbox Live Gold. The rest were just horrible decisions in general. Instead of building on what they built with Xbox 360, Microsoft was trying to change it all and majority of gamers/consumers weren't going to accept it.
Microsoft was arrogant, cocky and full of themselves just like Sony was when they introduced and launched PlayStation 3. It's almost like they take turns screwing up with each generation.
As for now, Microsoft should just stay the course. Phil Spencer has done an amazing job over the last two years and no reason to take a chance hurting the momentum that they have now. Xbox One is outselling Xbox 360 in the same time frame and they should just go the course and ride it out until their next console.
Just my own opinion though. One thing is for sure - E3 2016 will be very interesting. Less than two months to go!!!
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