To quote the voice actor playing the character...
So, sounds like you get to ...
...
Take control of his actual life.
...
Right.
I actually laughed out loud at that line, guffawed.
EASport's motto is still going to be "If it's in the game, it's in the game." But from the interviews and trailers for the mode that they're hyping this year, it would seem like none of this is actually about the game of football, but rather ... Devin Wade's
life.
I honestly feel bad for the development leads on the Madden. They're the guys who are relentlessly messaged on Twitter from fans desperate for any information about how this football videogame replicates football, and the only thing that their marketing department is releasing is interviews with voice actors talking about taking control of a fictitious person's "actual life." But, the dev leads can't say anything, they can't groan about it, they have to tow the company line about how replicating the life of Devin Wade is the future of football videogames. Meanwhile, you have fans designing
NFL franchise mode porn on enthusiast websites like this one, and the development leads have to keep mum on the game.
This is 100% spot on, in my opinion. The management heads at EA want to be able to release an affordable "story mode" that builds on something that nobody in the enthusiast market really cares about, and then hopefully rope casual players into profitable MUT modes.
It's following the CoD approach for another genre of games. The single-player story mode is (usually) an after thought 6-hour tutorial level for how to play the multiplayer game, which is then the vehicle that publisher uses to hawk microtransactions at you.