I agree with you, up to a point - trust me, we are on the same wavelength here, not bashing, just expanding;
True, all most CEO's really care about is that bottom line. The bottom line
and investors. If investors in EA all hated Madden and began dumping stock citing Madden quality as the reason, maybe the CEO would wake up and really "care". Maybe then he would send out an email to his minions suggesting that they look into what could possibly be done to reverse the trend, but he is not going to do squat about Madden, as you stated. I am sure that he is aware of Madden's existence but I doubt he sits in his office or jet/boat, etc playing for hours on end complaing about robo qb (I kind of wish he did though).
Truth is, EA
does not really need a quality product to be successful as they will
always have new customers. We all buy it every year and we all know they have a history of making a crappy football game, and we all buy into the hype each year. While I do not have EA's business plan in front of me re: their target market, each year their this market is refreshed... guys get older and video games are slowly phased out of their lives while others get their feet wet with a new PS3 or 360 damn near every hour of every day and they want to play Madden because it is
the option. Most of these buyers are at the age wher ethey do not care about "sim". Each year these kids/guys (whatever) will approach the game just as we all do; "I am not buying it next year, etc." -but most of us do. The cycle. By the time they are fed up with EA's crappy game they have shelled out probably $500+ worth of Madden versions.
Volume makes up for a multitude of sins.
As long as Madden is the big fish in the EA pond, a letter from some random is not going to do anything, including probably not even getting opened.
All of you out there who think that writing to EA to change a game that is continuosly lining their pockets will make them implement drastic and dynamic changes to make a quality game need to
seriously ask yourself this question:
If you were in Peter Moore's shoes, and you received this letter, would you:
(a) personally demand that changes are made.
or
(b) (maybe) read it, (maybe) fwd it to someone and have them send you a form letter thanking you for sharing your 'valued consumer' thoughts and hoping you will continue to be a customer, and then head out on your yacht.