As someone who does club fittings everyday, this is my take on fitting. Do I feel being fit for golf clubs is important, absolutely. However, club fitting means different things for different golfers. At the end of the day a club fitting is about reasonable expectations. If a bogey golfer comes to me with relatively modern golf clubs and the expectations to pick up 30 yards, that's unreasonable. My take is that the better the golfer the more important, in-depth, and nuanced the fitting will get. A scratch golfer will notice the difference between various shafts and slight adjustments to loft/lie, etc. A higher handicap golfer the fitting can be viewed as finding the correct head, shaft flex, length, and lie angle. With the higher handicap golfer I'm not going to dive into a ton of different shaft options, I'm just getting that golfer into the ballpark that helps now, but will also be beneficial in the future if they anticipate working on their game and improving.
At the end of the day you need to be honest about where you slot in at a talent level for a golfer. If you're a bogey golfer, you'll likely notice difference between clubs, but the fitting will stay relatively basic. But when you get to be a single digit handicap, we'll talk shaft options and other tweaks, because that golfer can potentially see changes from more nuanced tweaks to the golf club.
End of the day it's purely about expectations. A bogey golfer expecting to magically become a single digit is unreasonable, but slight tweaks can help. While fitting is absolutely an important part of getting the bag dialed in, it starts with being aware of what's possible.
Also, anyone coming to the Detroit area anytime, I got you dialed in.
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